A Brighter Day.Life
A Featured SurveyConnect Partner
Leadership coaching, speaking, and masterclasses built on The 5 Rules — a set of five principles that transform the way you work, live, and grow.
Visit A Brighter Day.LifeWho they are
A Brighter Day.Life is the leadership practice of Steve Black, a 45+ year retail grocery veteran who has held senior leadership roles at Rouses Markets, United Supermarkets, Sprouts Farmers Markets, and Sunflower Farmers Markets. Steve is a Maxwell Leadership Team-certified Executive Speaker & Coach and an NGA-endorsed leadership coach.
Headquartered in the Rocky Mountains of Colorado, the firm helps grocery operators, retail leaders, and growing organizations build the kind of culture that retains people and lifts performance — through executive coaching, keynote speaking, and a signature online Masterclass.
What they do
| Service | Best for |
|---|---|
| Executive Coaching | Operators and leadership teams who need 1:1 development and accountability |
| Keynote Speaking | Conferences, leadership summits, kickoffs, and franchisee meetings |
| The 5 Rules Masterclass | Companies rolling out a shared leadership language across managers and frontline supervisors |
| Bulk Book Programs | Onboarding curricula and team reading initiatives |
| School Leadership Programs | Educators and student leaders |
The 5 Rules framework
Steve’s coaching is anchored in The 5 Rules — a set of relational principles that travel from the boardroom to the breakroom. The framework is the connective tissue across every engagement: how managers run a one-on-one, how leaders deliver hard feedback, how teams hold each other accountable, and how culture compounds over time.
Better together: SurveyConnect + A Brighter Day.Life
Leadership coaching gives teams a shared language. Surveys turn that language into measurable behavior change.
A Brighter Day.Life partners with SurveyConnect to give clients a structured way to:
- Baseline culture before an engagement — quantify where trust, communication, and accountability stand today, in the leaders’ own words.
- Track The 5 Rules in practice — recurring pulse surveys reveal whether the framework is actually showing up in day-to-day interactions, not just in the workshop.
- Show ROI to executive sponsors — engagement, retention, and manager-effectiveness scores moving in the right direction make the renewal conversation easy.
- Equip coaches with data — Steve and his team walk into every coaching session with current sentiment, not last year’s annual survey.
The pairing is purpose-built for operators in grocery, retail, hospitality, and multi-unit environments — the same industries where Steve has spent his career.
Get connected
- Learn about Steve and The 5 Rules: abrighterday.life/about
- Book Steve to speak or coach: abrighterday.life
- Add SurveyConnect to your engagement: contact us
